Goosebumps from Play-Doh
I don't normally like the III the best, but in this case, the bunnies steal the show...
It doesn't hurt they have chosen a massive, epic song under this. Music in advertising is at least 50% of the sell and with a blockbuster track like this, tomorrow water cooler Friday is going to be all about the bunnies.
I thought this was all made on a screen, but watching the teaser, with Sigur Ros as score, I was proven wrong. It gave me goosebumps too...but I think that partially had to do with the song, one of those that makes me want to look at the sky and search for a higher being.